Anthro-Vision : How Anthropology Can Explain Business and Life

by Gillian Tett


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    Published by Cornerstone

    Published April 2022

    ‘Absolutely brilliant.’ Daniel Kahneman, author of Thinking, Fast and Slow

    Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

    The result is a wholly new way to see human behaviour: anthro-vision. This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.’

    ‘Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.’ Tim Harford

    Tett provides readers with a new intellectual framework – grounded in her deep understanding of anthropology and her path-breaking journalism – that can fundamentally transform how we approach solving society’s most wicked problems. In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett.

    That antidote is Anthro-Vision . . .

    A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.’ Financial Times

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